Every business has weak spots. Cashflow that won't stretch. A sales process that depends entirely on the founder. A team built for a smaller business than the one you're now running. A product that gets customised on every deal because the proposition was never properly nailed.
These problems rarely show up cleanly in the P&L — until they hurt. They show up in late nights, lost deals, key people leaving, plans that slip a quarter and then another, and that nagging feeling that you're working harder for the same result.
Chapter 02 · The Method
Three steps. No jargon. No 90-page reports.
A simple, repeatable process you can run on your own business in a single sitting.
01.
Recognise
Score your business honestly across the nine areas that decide whether companies grow, stall or fail. Sharp questions, simple scale, no hiding from a 1 out of 5.
02.
Reveal
Your scores convert into a visual radar map of your business. Strengths, priority areas, and the gap between where you are and where you want to be — all on one page.
03.
Develop
For every weak area, you get a clear focus point and a recommendation. No fluff. Use it to build a 90-day plan or as the agenda for your next strategy session.
Chapter 03 · What We Score
Nine areas. No business survives getting them wrong.
Eight cover the business itself. The ninth covers you — because the founder's energy, balance and clarity always show up in the company eventually.
I.
The Plan
Vision, strategy, execution and KPIs.
II.
The Position
Proposition, market and competitive edge.
III.
The Pipeline
Sales process, lead generation and conversion.
IV.
The Experience
Customer success, retention and growth.
V.
The Team
Structure, roles, leadership and performance.
VI.
The Numbers
Financial visibility, forecasting and cashflow.
VII.
The Proof
Governance, IP, compliance and credentials.
VIII.
The Offer
Product fit, scalability and development.
IX.
The Founderthe ninth
Your energy, balance and life outside the business.
"Twelve minutes, and I finally had words for what I'd felt about the business for two years."
— the point of the Playbook
The check-up founders actually finish.
Chapter 04 · The Outcome
A clear picture, in twelve minutes.
✓A radar map of your businessAll nine areas plotted side-by-side so you can see the shape of your company at a glance.
✓Your top three strengths and three prioritiesWhere to double down and where to focus next — separated cleanly.
✓A founder check-inEight personal areas — relationships, energy, finances, growth — because you matter too.
✓A downloadable PDF reportTake it into your next board meeting, leadership offsite or coaching session.
✓Plain-English recommendationsNo consultancy speak. Just clear focus points for the areas that need work.
Yes. The full diagnostic and your on-screen scorecard are completely free, with no signup wall. You only enter an email if you want the PDF report sent to you.
How long does it take?+
About twelve minutes. Nine areas, a simple 1–5 scale, no trick questions and nothing to prepare.
What do I get at the end?+
A radar map across all nine areas, your top three strengths and three priorities, a founder check-in, plain-English recommendations, and a downloadable PDF you can take into a board meeting or strategy session.
Who is it for?+
Founders, owners and leadership teams who want an honest read on where their business stands — not a sales pitch dressed up as a quiz.
Do I need to be a numbers person?+
No. The questions are in plain English and the report deliberately avoids consultancy jargon.
Who built it?+
The Growth Playbook is a free tool built by Mako Digital, a web design and SEO studio in Wigan.